Brand Voice Archetype Toolkit

A paid subscriber guide to finding, owning, and using your brand voice

Have you put much thought into your brand voice? Or do you just let ‘er rip when you write?

Let me be clear…

Your brand voice isn’t just an aesthetic. It’s the thing people hear in their head when they read your words.

And if you don’t define it intentionally...your audience will do it for you. That usually comes across as “unclear.”

This toolkit is your shortcut to identify your natural voice, understand what makes it magnetic, and start writing in a way that actually sounds like you.

PART 1: Brand Voice Archetypes

I want you to think of these categories as starting points, not ways to box you in.

These are general headings you might want to lean into if you’re still tweaking your own voice.

Or maybe you already have a strong sense of your brand voice and hopefully this confirms what you’re doing.